Top 5 Personal Finance Apps in Australia: Q1 2025 Performance Overview

In the first quarter of 2025, Australia's top personal finance apps showcased varied performance trends across downloads, revenue, and active users. Here's a closer look at how these apps fared on a unified platform.

WeMoney: Pay off debt faster saw an impressive start to the quarter with weekly revenue peaking at approximately $8.6K in mid-January. Downloads began strong, reaching 20.2K in the first week, but tapered off to around 4.4K by the end of March. Active users fluctuated, starting at 62K and peaking at 73.2K mid-quarter.

Splitwise experienced a steady decline in revenue, starting at $3.1K and ending with approximately $2.2K. Weekly downloads varied, peaking at 6.9K in late December, and active users saw a decrease from 149.2K to 139.3K throughout the quarter.

YNAB reported a gradual increase in revenue, reaching a high of $3.2K in late January before stabilizing. Downloads showed a downward trend, starting at 1.8K and dropping to 729 by quarter's end. Active users reached a peak of 7.5K early in January but fell to 5.5K by March.

Spendi maintained a modest revenue stream, peaking at $2.5K in January. Downloads showed a decline from 1K to 459 over the quarter, with no active user data available.

Finally, Crunchr – Receipt Saver App experienced a slight increase in revenue, peaking at $2K mid-January. Downloads rose from 112 to 228 in early February before declining to 177 by March's end.

These insights, powered by Sensor Tower, provide a snapshot of the dynamic personal finance app market in Australia. For more detailed analytics, visit Sensor Tower's platform.